


Titleist today introduced the next generation of its popular Performance model. The new Titleist Tour Soft golf ball has been completely redesigned from core to shell to offer golfers an even better combination of distance and control on the green.
The new model has been available at All4Golf since January 21, 2026. The development teams focused on two main wishes of the players during the revision: maximum length off the Tee and significantly improved stopping power on approach shots.
Find out more about the new Titleist AVX golf balls here.
The secret of the increased Performance lies in the precise tuning of the materials. Titleist relies on a modified core size in combination with a completely new shell formula for the Titleist Tour Soft golf balls.
Despite these technical adjustments, the characteristic soft feel that has characterized the Titleist Tour Soft golf ball for years is retained in all playing situations.
One of the most striking innovations concerns the surface. The Titleist Tour Soft golf ball debuts with a new, four-sided 386 double pyramid dimple design. According to the manufacturer, this specific pattern was in development for over four years.
The goal of this meticulous research was to achieve a more consistent ball flight that remains stable even in difficult conditions. Mike Madson, Senior Vice President Titleist Golf Ball R&D, explains that an individual pattern has to be found for each model in order to find the optimum flight window for each player.
The model is often considered an insider tip in the industry. Frederick Waddell, Director of Golf Ball Product Management at Titleist, even describes the Titleist Tour Soft golf ball as the "secret jewel" in the range. In internal tests, the ball regularly outperformed even more complex multi-layer constructions or higher-priced competitor products.
Especially for players who are looking for the best possible quality within a certain budget, this ball is a strong option. Titleist guarantees consistently high manufacturing quality from ball to ball, as the company controls every step of production at its own facilities in Massachusetts.
For golfers who want to optimize their game, the new ball is now available in white and yellow at All4Golf. The recommended retail price is €44.99 per dozen.
21 Jan 2026
The new Titleist Tour Soft is available in two colors, with and without aiming aid. (Photo Acushnet)