J. Lindeberg Unveils Tour Collection for the U.S. Masters

Just a few days before the start of the U.S. Masters on April 10, 2025, in Augusta—arguably the most prestigious golf tournament of the year— the Swedish sportswear brand J. Lindeberg is unveiling its new “Tour Collection.” This six-piece capsule collection was designed specifically with the tournament in mind and will be worn, among others, by brand ambassador and world-class player Viktor Hovland when he competes in Augusta. His colleague Matthieu Pavon will also be seen on the Fairways wearing pieces from the collection.

Features: J. Lindeberg’s Tour Collection

The Tour Collection aims to blend the heritage and timeless elegance of the Masters with J. Lindeberg’s modern design language. According to Chief Creative Officer Neil Lewty, the goal is to “challenge conventions while respecting Traditions.” This is reflected in the use of advanced materials and construction techniques designed to ensure optimal comfort, freedom of movement, and durability. The color palette is vibrant and features accents in fresh pink (the “Azalea” shade), a nod to the famous flowers in Augusta. Classic golf silhouettes are reinterpreted through modern cuts, innovative fabrics, and a distinct Scandinavian perspective.

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A Closer Look at Selected Items from the Tour Collection

The collection includes four polo shirts and two midlayers. Here’s a look at some of the featured pieces:

• Jarvis Tour Midlayer: This midlayer top is made from the exclusive “Light Mid” fabric, which is lightweight, breathable, and provides good thermal insulation. A brushed inner lining ensures added comfort. Visually, an all-over print in the “Azalea” color defines the design. Functional details such as a 2-way zipper, a distinctive Bridge logo insert on the back, and elastic cuffs complete the look. The fabric is also moisture-wicking and quick-drying.

• KV Tour Polo: As an evolution of an iconic J. Lindeberg style, the KV Tour Polo features a regular fit. Crafted from technical 4-way stretch fabric (100% polyester), it offers functional features such as breathability, moisture management, and UV+40 protection. Design elements include a ribbed collar, a classic 3-button placket, embroidered and sewn-on Bridge logos on the collar and back, and J. Lindeberg lettering on the sleeves.

• Dario Tour Golf Polo: This polo features the luxurious “Lux TX Jersey™” fabric, which is also lightweight, breathable, and offers 4-way stretch. A special feature is the use of recycled polyester (OEKO-TEX® certified), which underscores the focus on sustainability. The design is intentionally understated, featuring a concealed 3-button placket with snaps and a minimalist logo insert. This regular-fit polo is also quick-drying and moisture-wicking.