A few days before the start of the US Masters on April 10, 2025 in Augusta, probably the most prestigious golf tournament of the year, the Swedish sports fashion brand J. Lindeberg is presenting its new "Tour Collection". This capsule collection, consisting of six pieces, has been specially designed with the tournament in mind and will be worn by brand ambassador and world-class player Viktor Hovland, among others, when he competes in Augusta. His colleague Matthieu Pavon will also be seen in the collection on the Fairways.
The Tour Collection aims to combine the heritage and timeless elegance of the Masters with J. Lindeberg's modern design language. According to Chief Creative Officer Neil Lewty, it's about "challenging convention while respecting Traditions". This is reflected in the use of advanced materials and construction techniques to ensure optimum comfort, freedom of movement and durability. The color palette is vibrant and includes accents of fresh pink ("Azalea" hue), a nod to the famous flowers at Augusta. Classic golf silhouettes are reinterpreted with modern cuts, progressive fabrics and a clear Scandinavian perspective.
Selected products from the Tour Collection in detail
The collection includes four polo shirts and two midlayers. Here is a look at some of the pieces described:
04 Apr 2025
The Tour collection by J Lindeberg. (Photos: J Lindeberg)
Victor Hovland's outfits for the US Masters 2025 (Photos: J Lindeberg)