


Cobra Golf is relying on a new physical measurement for the 2026 season to solve the biggest problem for many golfers: lateral dispersion. With the introduction of the new Cobra OPTM Driver, the manufacturer is introducing the so-called "Product of Inertia" (POI) and promises an accuracy that goes far beyond conventional forgiveness.
Until now, the credo in the golf industry has been that a high MOI (Moment of Inertia) leads to greater stability. The engineers behind the Cobra OPTM Driver are now going a decisive step further. While the classic MOI measures the stability of purely horizontal or vertical mis-hits, the new POI design addresses the diagonal rotation of the club head across all axes simultaneously. The aim of this innovation is to reduce dispersion by up to 23 percent.
"MOI is still important, but POI is the next frontier in terms of overall accuracy," explains Jose Miraflor, VP of Product Architecture at Cobra Puma Golf. According to Miraflor, many current Driver models with extremely high MOI still lead to inaccurate results when hitting at the high tip, as the club head reacts diagonally unstable.
Every Cobra OPTM Driver therefore uses AI-optimized shaping and adaptive weighting to minimize this diagonal twisting - the unwanted gear effect. The result is significantly more consistent directional stability with every swing.
To suit every type of player, the series has been divided into four specialized versions. All models use a lightweight carbon crown, a titanium frame and H.O.T. Face technology with 15 optimized impact zones for maximum ball speed.
| Model | Characteristics & target group | Weighting concept | RRP |
|---|---|---|---|
| Cobra OPTM LS Driver | For high swing speeds; Tour profile with lowest spin. | 3 movable weights (11g, 7g, 3g) in toe, heel and back. | 599 $ |
| Cobra OPTM X Driver | Optimal balance of ball speed and control; Tour profile. | 2 movable weights (11g, 3g) in high toe and back. | 599 $ |
| Cobra OPTM MAX-K Driver | Maximum forgiveness; highest MOI of the entire series. | Fixed 11g weight at the back of the head. | 599 $ |
| Cobra OPTM MAX-D Driver | Targeted Slice correction; Draw bias and lightweight design. | Fixed 11g weight in the heel. | 599 $ |
A technical highlight that sets the Cobra OPTM Driver apart from the competition is the new FUTUREFIT33 hosel system. It is regarded as the most significant innovation in the field of metalwood fittings to date. The system enables:
In addition to the focus on the Cobra OPTM Driver, the new family also includes Fairwaywoods and Hybrids. These also use the adaptive POI weighting and the FUTUREFIT33 system to perfectly close the gap between Driver and Iron.
The new Cobra OPTM series will be available from January 13, 2026 for fittings and in pre-sales at All4Golf. The official worldwide sales launch in stores and online will take place on January 20, 2026.
13 Jan 2026
Cobra has introduced the new OPTM series of Drivers, Fairwaywoods and Rescues. (Photo: Cobra)