


ALL4GOLF bids farewell to its former owner and managing director Stefan Kirste. For many years, he played a key role in shaping the development of the company and laid the foundations for the success story on which ALL4GOLF is built today.
Stefan Kirste was far more than just a managing director; he was the architect of what All4GOLF is today. When he took over the company in 1997, it was a small mail-order catalog company in Hanover. With a tireless entrepreneurial spirit and a deep passion for golf, he led us into the digital age.
Under his 24-year leadership, the company celebrated historic milestones: from the opening of the first online store in 2000 to its rise as market leader in the DACH region. Whether it was the expansion of logistics at the Hanover site or the opening of our fitting center - Stefan Kirste always had the needs of golfers in mind and had a lasting impact on the industry.
Even after his retirement from the operational business on March 31, 2021, he remained close to golf and "his" company. "Stefan Kirste created a foundation that we are proud to stand on today," says ALL4GOLF Managing Director Johannes Jurecka, paying tribute to his predecessor. "We will continue his outstanding entrepreneurial spirit and passion in his spirit. Our deepest sympathy goes out to his family."
We at All4Golf say goodbye. We would like to thank Stefan Kirste for decades of inspiration, drive and humanity. We will always honor Stefan Kirste's memory.
13 Mar 2026
Stefan Kirste was Managing Director of ALL4GOLF from 1997 to 2021. (Photo: ALL4GOLF)